Comprehension+Resources

Week 1 video comprehension resources. media type="youtube" key="yIFA0WQgGGY?rel=0" height="523" width="895"

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Nicole Kidman was at the top of her Hollywood fame when this ad was shot - supposedly one of the most expensive ads ever filmed - directed by Australian Baz Luhrman after his international hit film "Moulin Rouge". Compare this mini-movie with the print ads designed to back up the TVC.

Week 2 Commercials - TOYS TOYS TOYS!!!

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Week 4 Comprehension Advertisements - Comparison of KFC media type="youtube" key="Z8l5Fk_xz0w?rel=0" height="510" width="640" align="center"

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Week 5 Comprehension / Critical Literacy Videos: Focus this week is on camera angles or what's known in the trade as POV or Point Of View. This idea relates to where the viewer is put in the commercial, visually. Are you looking down on the action, in the action, at eye level, moving, stationary or are there many points of view that make up your whole understanding of the message? Watch the next 2 clips and see how the image is placed on the screen. Where is you eye viewing the images from? Who's eye level are you on? Why?

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Week 6: Camera Angles - Master Shots versus cut-aways and close-ups. Look at these 2 commercials and take note of the way the camera moves to put you up close to the actors, to see their faces or to take you back to see the context.

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Week 8 Ads - How our attitudes to gender roles change over time - humour as a guide.

Old Spice commercial from 2010...

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Now look at this outrageously sexist commercial from the 1960s...

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Week 9 Commercials - time for a change of pace...

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And now check this one out...

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And now this...

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And finally this one should test you...

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Week 10 commercials...this one should be familiar to you but we're interested in the language.

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Now look at this classic Aussie ad and listen to the emotive language used to persuade you to buy...

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